The Best Free Photography Apps for Businesses

If there is one universal truth of online business, it is that images sell. Internet users have their attention divided in countless directions, browse quickly through sites, and have little patience for anything that fails to capture their attention immediately.

So pictures are arguably the web’s most important mode of communication, and great photography has become an essential component of every successful online business, regardless of what they sell.

As a result, thousands of powerful apps have been released in recent years to provide businesses with the tools they need to harness the immeasurable power of images. These are the five best free photography apps for business:

Instagram

Instagram is undoubtedly the most widely used and influential photo app on the web today. It allows businesses to connect with massive social media communities, build targeted audiences, promote products, reflect the ethos behind corporate facades, disseminate brands, and establish their unique styles.

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By easily connecting with Facebook and Twitter, it is a great tool for consolidating social media profiles, which ultimately saves companies time (read: money) while simultaneously helping them impress and entertain followers. Instagram is an essential component of every effective social media marketing campaign.

Shapely

This app is an impressively user-friendly solution for businesses that need an effective tool for stylish self-promotion. Quickly and easily add professional-looking frames to photos, shape images into unique forms, add colors, patterns, graphics, text, and more. Shapely is a great resource for making promotional flyers, posters, and advertisements on social media platforms.

Adobe Kuler

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Adobe Kuler is an amazing resource for creative professionals. It lets you capture and isolate color palettes in the objects and images around you. With Adobe Kuler, you can easily create custom color themes that evoke the essence of the beautiful landscapes and material inspirations you find every day. Whether designing new stationary or redesigning the interior of a restaurant, this app helps you turn a flash of inspiration into tangible results.

PicStitch

In everything from promotional flyers to image-based social media content, PicStitch helps businesses say more with their images. It helps you combine photos into professional customizable collages, complete with text and borders, to promote your business in print or on the web. It can also be used alongside other image editing apps, like Shapely, to create stunning professional and multifaceted promotional content.

PhotoSynth

This powerful app, designed by Microsoft, allows users to take incredible full-emersion 3D photos and stunning panoramas. Engage users and online visitors with interactive photos and show off the best views from your hotel or restaurant in a single panoramic image, or impress your social media followers with uniquely expressive pictures that stand out from the crowd.

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PhotoSynth pushes the limits of photography, and is a free and easy tool for enhancing your business’ marketing campaign.

Because social media users are flooded with content, marketing campaigns succeed or fail based upon their ability to capture attention amidst the sea of online distractions. To do so, businesses must find ways to make their images and promotions more visually appealing and evocative than those of their competitors.

And because social marketing campaigns can be both time-consuming and expensive, companies need cheap solutions to make themselves faster and more efficient. Because they do just that, these five great apps are remarkable resources for businesses of all shapes and sizes.

No matter what industry you are in or what you are selling, your business needs the tools to excel and evolve in the fast changing digital landscape. Instagram, Shapely, Adobe Kuler, PicStitch, and PhotoSynth are all unique resources for propelling your business into the future.

   Sidney

About the Author:

Sidney is a business and marketing graduate, with a flare for design. She freelances for various sites and publications, including Design55online.