Why The Cover Image Is The Most Important Thing On Your Facebook Timeline

Your Facebook timeline can be a great way to make a good impression on potential customers as a business and to build up brand loyalty. It gives you the opportunity to continually share news about your company and keep customers checking back for promotions, sales and information.

As a result, they will begin to develop a connection with your company, which can come in very useful in trying to turn them into consistent repeat customers. However, first you have to get them hooked into your Facebook timeline.

The first thing that people are going to do when they visit your Facebook timeline is look at your cover photo. It’s the biggest piece of real estate on the page and it will draw their eyes right away.

From there, it’s up to you to make sure that you have a great Facebook cover photo in place to lock them in and make sure that they stay on your page. According to Shopify, there are a few things that you can do to increase the chances that they spend a serious amount of time on your Facebook page.

Make a Smart Selection

Take your time in selecting a cover photo. Do not rush the process, as you are making an important decision. Don’t be afraid to change it either, if you feel like it’s not having enough of an impact. Considering bringing in a professional photographer to take an image that you can specifically design and tailor to your cover page.

Try to make sure that it is clean and crisp, so that the cover photo looks professionally done. If it looks like it was shot by an amateur or edited by a beginner, you are sending the message that your company is small-time. Even startup companies and small businesses can come up with great Facebook cover ideas that enable them to make professional cover images.

Consider making it bright and eye catching, too. This will lock people in for a few seconds, which gives you time to get a message across. Just make sure that you do it within the cover photo.

Image Source: www.smartphotostock.com

Include Some Text

You don’t want to use too much text, as this could be in violation of Facebook’s guidelines for cover photos. However, you need to make sure that people know what your business does. Just make sure that the language is more descriptive of your business than individual products or anything like that, as this will be more in line with the rules that Facebook has set up for cover photos.

Be Creative

A lot of people have come up with really cool Facebook timeline cover photos by integrating their profile picture into the cover photo. This is an awesome way to make people do a double take and show off your design skills. It is also not as hard as it looks, though it may take some trial and error to make sure that it looks just right.

Three Goals

You should have three goals with your Facebook timeline cover photo. First, grab people’s attention so that they stay on the page. Once you’ve done that, you create opportunities to execute on your other two missions. Next, give them information about your company so that they understand what you do and why you do it well.

Finally, be creative enough with the first two goals to intrigue them enough to make them check out the rest of your Facebook timeline. From there, you’ll be well on your way to creating a stronger relationship with potential customers.

Martin Green

About the Author:

I am Martin Green, I love to write about social media, especially writing about Facebook Tips and Tricks. I work at 123 Covers, looking after their social media campaigns.