Post Google Hummingbird Link Building Tactics

When there is any change to the search algorithm that is used by Google it is entirely normal to then wonder about the effect it will have on the links to your website.

Indeed, if they are the wrong type of links you will often find that your site is penalized as a result leading to a drop in your rankings that could potentially see your website vanish into oblivion. However, no matter if you have survived or not it is still important that you reconsider your link building tactics, so what should you do in this post Google Hummingbird update world?

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Focus on Relevancy

Perhaps the key thing is to focus entirely on links that are relevant to your website because the Hummingbird update has kept this from the previous Penguin 2.0 update that they rolled out in early 2013. You need to have a good understanding of the kind of websites you can link to that also provides content that is useful to your visitors and make sure that you then link to them.

In order to give an example of what is intended by this, we should use a baseball website and it would make sense to link to other baseball sites, equipment websites, or anything related to fitness and sport in general. Google will frown upon you if you try to link this to a website about China, so avoid doing this to stop being penalized.

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Stop thinking about quantity.

While having thousands of links may boost your own ego it is going to do nothing for your website unless you are lucky enough to have thousands of high quality links. One of the best tactics that you can use in this post Hummingbird world is to stop looking for all of those bargain companies that promise you the world and instead focus on hiring the services of a quality SEO company that can grow your links in a natural and completely organic way.

This is going to reflect better on your rankings and it will of course lead to more organic traffic coming to your website.

Social, social, social.

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It is impossible to actually emphasize enough the importance of getting links via social media websites because this is going to make a huge difference to the success of your website. Get your YouTube channel, get your Facebook page, your Twitter account, LinkedIn, and anything else you care to imagine and work those sites on a regular basis.

This is going to be viewed upon quite favorably by Google leading to a boost in your rankings, but only if you do so constantly. Those are some of the post Google Hummingbird link building tactics that you need to consider employing and by doing so it is hoped that your website will start to rank even better than it is at this moment in time.

The changes may be relatively subtle, but you still need to ensure that your links are the best ones not only for your website, but also for Google or you may find that you have a problem that can be quite difficult to resolve.

Henry H. Hernandez

About the Author:

Henry Hernandez is a veteran and father of 2 who lives on a ranch in Dallas, TX. He is also the owner and CEO of his own SEO company, www.texaseo.com. Henry can be found on Google+.