Putting together a creative and unique logo design can seem a bit tough if you aren't sure where to start. Gone are the days when business used to run and flourish on word of mouth, now days due to internet people can quickly get information and have many options to choose from.
Customers are most likely to choose a company if the company has a good web-page, logo, contact information and social accounts than a company who is just listed on yellow pages with just company name and contact information but without any website or brand management. The company with a logo or a apt professional logo created a feeling of trust between the customers and they are more likely to choose such companies.
Thankfully, these four tips are a great place to get started.
Four Tips for Selecting the Perfect Logo Design
#1: Brainstorm What Represents Your Business
Sit down or gather with staff to determine what symbol represents your business. Is your enterprise as strong as an ox? A shining star in your industry? Or perhaps you are just cool and professional? Make a list of these traits, as they can help you come up with a great central theme for your logo design.#2: Suit Your Mood and Create Tone
You may not know this, but even professional logos include colors that are specifically chosen for a reason. Individual colors can project a certain tone or mood, making paying attention to hue vital when selecting the perfect logo design. For example, red implies passion and blue integrity. Decide what color fits your company's vision the most before incorporating it into your logo. |
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#3: Get Customer and/or Peer Feedback
Feedback is a vital aspect to choosing the right logo. Show several designs to colleagues and/or employees to get their opinions. You can also present the designs to clients and have them vote on which one they like best.Many large firms have found out the hard way that selecting a logo without customer impact can be marketing suicide. (Think JCPenney's recent change, which was changed back to a former logo shortly after.) Make sure yours isn't one of them.
#4: Go with Your Gut
Intuition is a very valid thing. Look at your new logo design or several mockups. Going with the one that you feel most comfortable with will often be the same one your future customers will love. Make sure it is unique enough to stand out and that your absolutely adore it before moving forward. After all, who wants to surround themselves and their company with a logo that they completely hate?Of course, Design Spinners would be more than happy to help you come up with the perfect look for your logo. Vani and our team of talented professionals will walk you through the entire process, starting with your goals and ideas and ending with the finished design. Please give Design Spinners a call today for more information.
Faizan Ahmad About the Author:
This article is posted by Faizan who is the Author and Founder of TechSenser. He is a Professional Blogger from India and a passionate writer about Technology, Gadgets, How-to-Guides, etc. You can connect him on Google+.
