Anyone managing a gaming site should be aware of the newest algorithm to be implanted in the overall Google search framework. Like any other site, gamers rely on keywords and search patterns to draw people seeking information to their particular pages. The great advantage gamers within the new Hummingbird algorithm have, is a modern nomenclature protocol.
New Search Algorithm, New User Potential
What does this mean for gaming site owners? It means, that as society adopts the latest terms and language permutations learned from experiences on gaming websites, the more “in-tune” they will be with successful searches using the Google search engine. Basically, the more widespread and popular gaming terms and phrases become, the more easily internet surfers will gain access to gaming sites via modern phrase searches.Recent Google search upgrades like the wildly popular Panda protocol almost exclusively involve content rather than popular language. Upgrades like these initiate help to eliminate vast amounts of useless information detracting Internet users from spending time searching through Google archives.
Hummingbird is quite different in that it “learns” to literally index word and phrase usages that are the most popular amongst Google search users. It shifts the importance of keywords from implanted internet content to the ever-evolving language preferred by internet users.
Hummingbird is a prime opportunity for gaming site operators and contributors to take advantage of preferences in language and subjects, rather than traditional and formulaic keyword constructions. In other words, the more that people learn to communicate with the language used throughout gaming platforms, the easier it will be to find gaming-centered pages and information based on gaming subjects.
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This is a language paradigm shift that favors anyone managing a site that is saturated with the most modern gaming terminologies and communication modes. Fortunately, gaming always seems to be at the forefront of language and communication evolution.
Hummingbird web searching is designed to provide search results based on popular meanings and usage rather than strict word matches and combinations. This is the next logical step in the efforts of search engine programming.
Practical Hummingbird Application
With a traditional search engine, a gamer might search for articles and content based on the keywords like “WoW, level, and advance.” What returns will be several hundreds of thousands of articles containing this three-word combination. Articles ranging from quotes containing the expression “Wow,” to useless World of Warcraft forum posts and unrelated scholastic “advancements by level” incidental articles will return.The Google Hummingbird algorithm will take the search words, compare them with similar internet content searches and previous personal searches to return exceptional content relevant to the user's intent. Thousands of articles will be highlighted that have a primary meaning solely within the realm of the gaming interest niche and the World of Warcraft definitions compendium.
In a way, Google Hummingbird will fill-in the extra idea and language words that would normally make traditional search phrases obtuse and overly generic. Using previous search patterns and popular post-search hits, Hummingbird narrows search results to user-friendly content.
As a gaming site operator and designer, it is an extreme advantage to use language and keywords to add import and meaning to overall blocks of text. Hummingbird seeks out search results according to use within popular content fields. People searching for gaming information will discover the gaming sites which have the richest relevant content instead of the highest keyword saturation.
Shani HarrimanAbout the Author:
Shani Harriman is a veteran media information researcher. She has contributed articles to many online programming news outlets. Her passions are foreign languages, technology and weekend gaming.