Making your site relevant in the eyes of the big wide world of SEO is of utmost importance in the crowded digital blog space. There is a plethora of information out there about how to best optimize your site to drive new and unique visitors to your site.
But one of the overlooked things to do to increase your site’s relevance and authority is forward linking, inserting links to newer posts in older posts. You can think of it as bringing viewers forward along your site’s timeline from old posts.
A method that’s a little less known than back linking, this is something that should definitely be added to your site optimization strategy. Check out linkprocessor.com for even more ways for improving your site’s performance!
1. You’ll Get Continued Traffic to Older Posts
By consistently updating and adding new links to your old posts, you are able to continuously generate unique traffic to your old posts. You worked really hard on all of the articles in your archive and you should want to continue driving content to all of your old content. By adding forward links into your old posts, you are creating an overall strategy of continuous traffic to all your posts.
2. It Helps Bring Traffic to Your Newer Posts
This point is pretty common sense and is the entire point behind forward linking. By adding links to your new posts in your old posts, viewers will be more likely to visit your new posts through the links when visiting posts deep in your archive. This extra traffic generation from SEO will really give you a boost when it comes to optimizing your blog.
3. It’s an Easy Call to Action
Have you ever been stumped for a call to action on your blog posts? Well, the easiest one is to forward link one of your newer articles! At the end of old articles, direct your readers to an article that is similar to the content they’re reading and that they would probably be interested in. It’s a simple way to drive tons of new traffic from your past content!
4. Forward Linking Helps You Keep Old Content Fresh
As a professional blogger, you always want to be on the lookout of how you can keep your old content fresh and up to date. However, it can be difficult to remember to always update your old posts, especially when you may have hundreds or even thousands in your archive.
By making it a priority to add forward links to past posts, you will be forcing yourself to re-read your content while figuring out where to add the links. Maybe there’s some new data that just came out that would make the post more relevant to readers. Or you made a mistake that’s just now popping out at you. Use forward links as a general strategy of not just linking old posts with new posts but as a strategy of keeping all of your content fresh.
5. You Are Your Own Authority
This is something that’s very important to a lot of professional online bloggers. When you link yourself as the authority, rather than some external source, you are saying to your readers that you are the expert in this situation.
Linking your own blog posts through forward linking is one of the major steps in increasing your credentials in the eyes of your audience. And this is extremely important if you hope to keep your readers coming back for more and more.
The importance of forward linking cannot be overlooked. If you actively use forward linking as a part of your overall Search Engine Optimization strategy to drive your site’s growth, you are bound to see results.
Faizan Ahmad
About the Author:
This article is posted by Faizan who is the Author and Founder of TechSenser. He is a Professional Blogger from India and a passionate writer about Technology, Gadgets, How-to-Guides, etc. You can connect him on Google+.
But one of the overlooked things to do to increase your site’s relevance and authority is forward linking, inserting links to newer posts in older posts. You can think of it as bringing viewers forward along your site’s timeline from old posts.
A method that’s a little less known than back linking, this is something that should definitely be added to your site optimization strategy. Check out linkprocessor.com for even more ways for improving your site’s performance!
1. You’ll Get Continued Traffic to Older Posts
By consistently updating and adding new links to your old posts, you are able to continuously generate unique traffic to your old posts. You worked really hard on all of the articles in your archive and you should want to continue driving content to all of your old content. By adding forward links into your old posts, you are creating an overall strategy of continuous traffic to all your posts.
2. It Helps Bring Traffic to Your Newer Posts
This point is pretty common sense and is the entire point behind forward linking. By adding links to your new posts in your old posts, viewers will be more likely to visit your new posts through the links when visiting posts deep in your archive. This extra traffic generation from SEO will really give you a boost when it comes to optimizing your blog.
Strong Relationship Between SEO With Content Marketing
3. It’s an Easy Call to Action
Have you ever been stumped for a call to action on your blog posts? Well, the easiest one is to forward link one of your newer articles! At the end of old articles, direct your readers to an article that is similar to the content they’re reading and that they would probably be interested in. It’s a simple way to drive tons of new traffic from your past content!
4. Forward Linking Helps You Keep Old Content Fresh
As a professional blogger, you always want to be on the lookout of how you can keep your old content fresh and up to date. However, it can be difficult to remember to always update your old posts, especially when you may have hundreds or even thousands in your archive.
By making it a priority to add forward links to past posts, you will be forcing yourself to re-read your content while figuring out where to add the links. Maybe there’s some new data that just came out that would make the post more relevant to readers. Or you made a mistake that’s just now popping out at you. Use forward links as a general strategy of not just linking old posts with new posts but as a strategy of keeping all of your content fresh.
Make Internet Marketing - Search Engine Optimization Your Career
5. You Are Your Own Authority
This is something that’s very important to a lot of professional online bloggers. When you link yourself as the authority, rather than some external source, you are saying to your readers that you are the expert in this situation.
Linking your own blog posts through forward linking is one of the major steps in increasing your credentials in the eyes of your audience. And this is extremely important if you hope to keep your readers coming back for more and more.
The importance of forward linking cannot be overlooked. If you actively use forward linking as a part of your overall Search Engine Optimization strategy to drive your site’s growth, you are bound to see results.
Faizan AhmadAbout the Author:
This article is posted by Faizan who is the Author and Founder of TechSenser. He is a Professional Blogger from India and a passionate writer about Technology, Gadgets, How-to-Guides, etc. You can connect him on Google+.
