Does Having More YouTube Views Really Matter

A question that disturbs many marketers concerning the use of YouTube is not a new thing in the promotional field. In fact, the question appears on almost every medium that is available as a marketing tool. In this case, the question is, does having more YouTube views really matter.

For some marketers, it is okay to seek more YouTube views to further their cause and increase the audience for their calls to action. For other marketers, their answer is an absolute no because they do not consider

YouTube as a very influential social channel for their clients. In the following section, the dilemma gets a more detailed exploration to determine just what is right and why should one choose one option over another.

The case for having more YouTube views

In most businesses that target the mass market, having more visibility has a direct effect on sales and the revenue that the business makes at any financial year. It therefore makes sense for such a business to have as many YouTube views as it can get.

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Other than the product exposure that could come with popular videos, brands also benefit from the increased exposure. If the popular channel on YouTube contains effective calls to action, then the business can rely on the platform to generate most its sales and lower its focus on other mediums.

YouTube is also a great tool for collecting feedback from customers and the target audience. The higher the number of views, the richer the data that is collection on the feedback. This yields more accurate results of an experimental research because large samples are adequate for generating truly random variables for using in a particular test.

A brand that seeks to come up with an effective marketing campaign might consider the use of YouTube to test several strategies. It will gain most when garners more views as the high number works well to validate the data collected.

The case against having more YouTube views

Not everything on YouTube has an immediate commercial impact, and some brands only need to reach out to a specific audience. For this case, having more views does not directly translate to being successful.

The additional views can all come from the wrong source, such as when marketers buy Twitter followers for their clients only to inflate their YouTube views when they share the video link on Twitter.

Just like a big sample eliminates the errors of randomness, the wrong target population can skew the results of a marketing experiment and lead a business to make wrong decisions about its brand. For this kind of businesses that deal with unique markets and audiences, quality is always more important that the aggregate number of views.

More views on YouTube can also present the dilemma of dealing with responses for a target campaign when the business only anticipated a small turnout. In the end, the pursuit of more YouTube views is a decision that must be made at the onset of the campaign to check whether it aligns with the prevailing objectives of the brand.

Patricia Reneau

About the Guest Author:

Patricia Reneau came out of college with a dream on hand of being part of a team. She never imagined she would start an online venture right after she found out the boredom in cubicles abd build herself a team. At a young age of 26, she now recommends people to buy YouTube views to help their business grow.