Five Tips on Blogging: From Establishment to Marketing and Maintenance

Blogging is not only a leisurely activity people pursue to get their feelings out or call for attention; it is also a lucrative venture that most businesses try out and this comes as no surprise given their readership as well as their allure.

In fact, a lot of businesses start out on blog platforms. And then they work their way into becoming a site. This way, they not only secure a steady readership before launching, which automatically provides their site ranking traffic, but also lend it that authority over niche which reflects well on the products and services being offered.

Blogs have been used for more than ten years now as a marketing vessel. And if there is anything that would mark its effectiveness, the fact that it is still profusely utilized today should be enough. But a successful blogging venture does have its own rules and strategies so you can just randomly do it and expect great returns.

At the very most, you will need to abide by all of the subsequent guidelines. But running with a few would be enough to get you out of obscurity.

1. Establish a useful blog, not just one for personal enjoyment

Essentially, there is nothing wrong with the latter. But if you wish to appeal to more people, you have to provide write ups that have a greater social impact. Make yourself a resource material rather than just an ordinary blog. You will be able to gain more patronage then.

Now, choosing a topic will be hard. But you could start off with what you think appeals to many people, including yourself. Some of the most popular categories to date are travel, fashion, health, technology and business. You can choose to focus on one aspect or set your blog as a general reference. But be mindful that the more you specify yourself, the better your chances are at getting a better position on search engines for a particular niche.

2. Make your blog look professional without skewing from its personal sensibility

Blogs are meant to be subjective and free form. So people aren’t really looking for something utterly formal, but rather something that is easily understood. You can’t expect poorly written works to be received well by the viewers – correct grammar structure should still be applied when writing blogs if you wish to be accepted by the public.

A sense of entertainment is also important so as not to bore your audience. I’m sure you would not feel so drawn to a blog post that is ridden with profanities and senseless banter, even though it is about a relatable concern. People want to be embraced, not intimidated.

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3. Market your blog

That is if you want to get it out there and start earning attention and money. One effective way you can do so is by applying search engine optimization techniques, as well as guest blogging. The trick to getting a fan base is to place yourself where people flock and hang out. And although search engines are the best platforms, they are not that easy to get into.

So you have to start from the bottom, on social bookmarking sites, directories, social networking sites as well as forums. And then, you could explore a more specific demographic by submitting content contributions to related blog sites and having them featured. Now, it is important that you observe as much care with what you put out in behalf of your site as you would with what you put in, since they all basically reflect each other.

There should be congruency and transparency in all the advertising elements you put to action so that search engine crawlers and readers don’t get confused with what you stand for and ultimately discredit your take on the niche.

4. Look at your competition and figure out how you could make readers more interested in you.

This is not to say that you have to put them down. You just need to set yourself apart and given people something else to be drawn to you for. Remember that you still would want to be featured on your competition’s pages as an expert author.

So you can’t be hostile towards them. But at the same time, you can’t just live in their shadows and piggy back on their tenure or fan base. Eventually, you have to take your place in the sun and shine. Figure out which areas those other blog sites have not occupied and modify your blogging approach to fill in that free space.

5. See to it that you blog regularly. Nothing pleases readers more than an updated website.

So give them a reason to check it out daily with new posts. Daily visitation produces a lot of traffic and search engines would often associate that to relevance.

Cedric Loiselle

About the Guest Author:

Cedric Loiselle is a highly talented writer providing quality articles for a wide range of niches. These include business and finance, health and fitness, as well as SEO and Internet marketing.