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Google+ is a very powerful network that can increase brand awareness, improve your search placement and help you build networks of people in your niche to socialize with or to market to. Google+ has many advantages when used as a marketing strategy.
For example, it can help you relay to consumers everything there is to know about your business from the types of products you sell to the latest promotions you’re offering. On top of that, it has an enormous effect on search engine optimization and where Google ranks you. It shouldn’t be the only social media site you use but it should definitely be one tool in your arsenal.
Here are a few ideas, tips and suggestions on how to use Google+ for your social media marketing successfully.
Use Relevant Keywords in Your Post
One of the best ways to use Google+ for social media marketing is to use relevant keywords in your post. Google’s search algorithm is designed to include the search results from Google+ activity so including relevant keywords in your post will result in better search results rankings.Set Up and Use Google Authorship
Setting up and using Google Authorship is both easy and beneficial. Google uses this feature to authenticate you, which helps to build trust and have your content recognized as a quality source. As a result, it will give your social media marketing campaign a boost that will build brand awareness and followers..jpg "Google+ for Social Media Marketing") |
| Image Credit: http://socialmetricspro.com |
Simply identify yourself to the search engine by using your Google+ profile and then you can link back and forth to your content. Once you’re signed up, your photo will appear beside your content in search results creating higher click-through rates and rankings for your content because users tend to trust and click on results with an image of the author.
Google Authorship will help to increase the awareness of your business profile page, increase the chances of appearing in personalized search results, help your content stand out and it will help increase your click-through rates. It will also help to humanize your content, which will make it more trustworthy.
Use Google+ Events Feature
The “Events” feature that allows Google+ users to customize and send out invitations to anyone is an excellent way to improve your social media marketing campaign. This feature will send out invites to all types of events including Hangouts.It works in conjunction with Google Calendar by automatically showing when users confirm the invite. Just imagine how many new potential customers you can reach using this feature!
It also has a “Party Mode” that helps to keep the event alive by allowing all of your guests to use the Google+ mobile app to instantly upload photos to one album. You can then use the photos to remind all of your followers of the event and the good time everyone had. This will give you something to talk about on your social media sites and keep your company fresh in everyone’s mind.
What’s next for Google+?
2012 was a big year for Google+ but many believe it’s only the beginning. 2013 could bring great new things for the social network and Google combined. With the addition of communities, we expect to see even more Google+ usage in the New Year.Google+ has some excellent search features that will allow you to search for mentions and conversations concerning your company. These will help you see what users are saying about you so you know what’s working for your company and what’s not.
Social media is all about engaging and holding conversations with your followers. The way you engage with your fans will have a major impact on the success of your business. Use every opportunity you get to introduce your content to your followers as you build up your online community. Using Google+ for social media marketing will help you build a solid foundation for your brand.
Lisa Mason is a content marketing specialist writing for Blue Soda Promo. BSP helps companies build branding and marketing with promotional products and giveaways.