Many analysts state that ‘Content Will Be the King’, certainly it is already the king, as search engines give more authority to quality content. On the flip side, SEO experts are pondering over the type of sure-fire strategy to implement as part of their internet marketing campaign. The only feasible replacement for quality content is multimedia content.
Emergence of Infographics
Multimedia content can be classified as images, videos and graphics. It can also be a combination of all these content types. Lately, the emerging content trend is a combination of graphics or images complemented with suitable sentences or words. This content type is known as Infographics, which includes a combination of data, statistics, images and graphics.The main objective of creating infographics is to deliver content that is complex and hard to break down in a simpler format. The information conveyed in an infographic, when written in words may consume numerous pages.
So, it can be said that infographics reduce the number of pages normally required and it is conveyed in a single page. Hence it can be said that it is cost-effective, direct to the point and easily accessible. Though the utilization of infographics dates back to the early 1950s, the general usage of infographics familiarized only after the prominence of computers.
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The invention of new tools and software further powered the use of infographics, particularly the development of advanced raster and vector graphics tools. Since then, infographics have been used extensively for understanding data visualizations, statistical charts, time series, geographic maps and other complex data. Nowadays it is commonly used in desktop publishing and geographic information presentations.
Content Marketing with Infographics
As content curators started to look for new ways to create attractive and legitimate content, the prospect of infographics seemed to be a viable option. Infographics helped them break down complex content in a single page with the help of graphics and images.Once uploaded onto the web, online users did seem to like such content and so did search engines due to richness of information included. The trend started to gain significance and resulted in release of numerous tools and software that facilitated the easy creation of information-rich content. There are numerous benefits of using infographics for content marketing, they are:
• Infographics data can be easily created and curated, as there are numerous tools that facilitate the same.
• Search engines and users are likely to prefer infographics over raw content that extends in pages.
• Creators can easily publicize the infographic by sharing on social networks or by the used of embed codes.
• Content and data can be distinguished from one other by the use of different colors, which heightens the appeal and facilitates easy understanding.
• Infographics can be saved and shared as PDF documents and JPEG images, while also being easily shared or pinned on popular social networks like Pinterest.
• As infographics are easy to share on social media, they generate loads of online traffic to your website that enhances your website rankings and SERP listings.
The bottom line is that infographics are powerful tools that can help make your online marketing campaign a success.
SashaAbout the Guest Author:
Sasha loves to write about technology stuffs in any field. She has been a writer/blogger for four years and currently working for Internet Bundles where you can find great offers and details on finding internet service offers.