The Rapid Growth Of Google+

We have all become keenly aware of the powerful platform that social media has become. Although a mere ten years ago such a term was hardly recognized by the average person, billions of individuals across the globe now regularly use social media sites to communicate and share information.

Indeed, social media has even played a substantial role in the recent Arab Spring uprisings in the Middle East. Therefore, it should come as no surprise that Google has entered into this growing medium, and with considerable success.

The Power of Google

One of the main reasons that Google+ has achieved such stellar results is the simple fact that the name itself is synonymous with the largest and most familiar search engine in the world. Thus, there was not nearly as much of a need for a broad marketing campaign as Facebook or Twitter needed. In short, the branding sold itself.

User friendly interface

Another factor leading to Google+ now boasting over five hundred million users is the fact that the platform fits rather seamlessly into existing Google accounts. From an operational and an integration standpoint, it will appear much more user-friendly than other accounts that have to be micromanaged on their own accord. This, in turn, will tend to help streamline social media management for companies.

Notwithstanding the personal and functional appeal of Google+, this application may have powerful ramifications for businesses that wish to proactively market their services with better results. As Google is obviously the largest search engine in the world, they decide how to control page rankings. 

[Image Source: oneagency.co]

Most companies already realize that a company which is saturated in a number of social media platforms will rank higher in search listings. The importance of social media in the search engine optimization(SEO) world is only expected to grow in the future. 

So, it is no coincidence that Google+ has been developed in such a way that this platform will have more weight in search rankings than Facebook, Twitter or Pinterest. From a pragmatic standpoint, it pays for a business to have a listing on Google+. 

Businesses on Google+

Companies understand that correct online exposure is tantamount to success. With more and more individuals now using the Google search engine to navigate for and purchase products, the internet generates billions in revenue each year. 

Now that Google has combined the power of active searches with social media, the positive business results may very well be more pronounced than those previously seen on other media sites. As a higher ranking directly correlates with more inbound traffic, Google+ is now becoming understood to be one of the key players in online marketing. 

The future of Google+

These aforementioned reasons are key into understanding why Google+ has now become the second largest social media platform behind Facebook. With such exposure, individuals and businesses alike have begun to integrate their existing social campaigns into this system. 

However, the question inevitably will arise as to whether or not Google+ will eventually overtake Facebook as the number one social media site. The opinions here tend to be mixed; some believe it may indeed become the most popular while others predict that the popularity will eventually plateau and keep in line with the other online social giants.

Regardless of the outcome, the exposure that Google+ lends to its users combined with its powerful influence on search rankings has resulted in an undeniably important market platform that businesses are keen to utilize.

Colin McDonald

About the Guest Author:

Colin McDonald writes on behalf of oneagency.co a creative, clever, hard working and results driven agency.