However, the rebounding social networking site isn’t for everybody. Unlike Facebook, Pinterest, or Twitter, all of which are designed to be used by anyone with an interest in connecting socially, Myspace caters to a much more specific group of people. Consequently, it might not be worth your time to build and maintain yet another social media account if you work in certain industries.
But how do you know if Myspace will be a boon to your brand? Here are three signs that the revamped social network is right for you.
1) You Want To Connect To Millennials
Do you want to connect with the crowd who grew up using the Internet, get anxious when they don’t have their smartphone, and think, “That’s so me!” every time they watch an episode of HBO’s Girls? Then Myspace is the perfect platform for your brand.Myspace is targeting a younger demographic than Facebook by promoting artists that people born between the early ‘80s and mid ‘90s listen to and by creating a dynamic, modern interface for millennials to use. That makes it a great place to get the attention of young people just starting their careers.
2) You Are A Music Or Entertainment Brand
The new Myspace is mostly focused on music, so that makes it an ideal place to promote yourself if you want to develop your media-focused brand. There are certainly examples of non-music oriented brands building successful profiles, but it’s ideal for any business that wants to promote entertainment.
You can create playlists, make connections with other music lovers, and easily get a following of people who already love online media. Myspace currently has a lot of music and video-friendly features that aren’t even on Facebook yet, so it’s a lot easier to get new ears and eyes for what your company offers.
3) You Want To Be An Early Adopter
Myspace is only in the early stages of its rebranding effort. While it probably won’t topple Facebook, it does stand a good chance of at least becoming a major social network again.If millions of new users do wind up flocking to Myspace, the brands that stand to fare the best will be the ones who got in early. Since building up a social media account is mostly about consistent effort and time, brands who create a profile while the network is still building will fare the best in the future.
The Future Of Social Media?
Considering that many people wrote off Myspace in 2009, it’s surprising that we’re even still talking about the site in 2013. Specific Media has made a very serious effort to turn the site from a joke into a very slick media sharing site.Its growing user base attests to the fact that early reports of Myspace’s demise were premature and shortsighted. While it’s hard to predict how long this turnaround will last, the new Myspace should at least be on the radar of every serious online marketer.
About the author:
Whitney HaberAbout the Author:
Whitney Haber is a blogger from Costa Mesa, California. She writes about social meida, technology, and web marketing.