Branding isn't just about setting a certain image for yourself, it consists of interacting with your audience, having an attractive website with great quality content, and increasing your overall visibility.
Don't get personal branding confused with company branding, although there are some similarities, personal branding is more focused on getting your target audience to trust, respect, and protect you. Company branding is mostly focused on getting a general idea of what the company is.
For example, when you think of Google, what is the first thing that comes to mind? Most people will say it is a search tool. Even though it has many other products and services, Google has branded themselves as the best search engine.
So let's take a look at a few ways bloggers can start building their personal brand to enhance their blog.
Audience Interaction
This is one of the biggest parts of building and maintaining a healthy personal brand. Communicating with the people around you will make them feel desired and respected. You should never let an interested reader comment on your posts without giving them a response because this will only push them away and give future readers a bad impression. Even if it just a simple compliment about your post, saying thank you will go a long ways.I know what you're thinking; what about the internet trolls that just like to criticize everything they see? Well these types of comments are even more important to respond to because it shows everyone that you are willing to stand behind your words and accept other people's opinions.
It is very important to always keep a level head when responding to unfriendly comments, going on a rampage and yelling at the person will only fuel the fire and make you look bad to your readers. Just answer with a clam, but appropriate answer.
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Keep Everything as Relevant as Possible
As a blogger, it might be pretty tempting to talk about all types of topics. Your audience will most likely not see it that way. If they are there because you wrote about a certain niche, but then see you continue to write about other random topics that they are not interested in, they will most likely just find another blogger to follow.You want to keep your blog as relevant to your niche as possible, so once you have built a large audience and your personal brand has increased, you can then be considered an expert in your niche. Being considered as an expert by your readers will dramatically increase your authority and people will have no problem trusting what you are writing about.
Set a General Standard for Your Image
We all have good days and bad days, but the key to personal branding are to not let it show to your readers. If you want your readers to see you as a happy, successful, and fulfilled writer, writing a post about how you hate interacting with people will probably hurt that image pretty bad. Don't let your emotions take the best of you in certain situations.Write down how you want people to view you and then make it a goal to implement those traits into your writing and interactions with your audience. Think about things like your writing style, your expertise, what you have strong feelings for, etc, etc.
The longer you are able to maintain that image to your audience the more reinforced it becomes, making it your overall public image. People will then start to expect your type of behavior and will react accordingly.
There are plenty of ways to create a strong personal brand for bloggers, but these 3 tips should definitely get you started in the right direction. The most important thing to remember is consistency. Be consistent in responding to your audience, be consistent in your content, and be consistent about your image.
Faizan Ahmad About the Author:
This article is posted by Faizan who is the Author and Founder of TechSenser. He is a Professional Blogger from India and a passionate writer about Technology, Gadgets, How-to-Guides, etc. You can connect him on Google+.