Why Outsourcing Social Media Efforts is Not a Good Idea

Social media has become very powerful for businesses and this is pretty obvious if you made it a habit to update yourself with the latest in marketing trends.

In the past, Facebook and Twitter are only used for reconnecting with friends and colleagues. Nowadays, these are used as major marketing tools.

While smart entrepreneurs are doing all the social media tasks, other business owners choose to outsource tasks such as web design, content creation and Search Engine Optimization. However, outsourcing social media tasks is not advisable due to the following reasons:

Followers Want To Talk To You Directly

What do you think is the reason why people create their Facebook account or choose to follow you on Twitter? Well, the main reason for this is their desire to listen in what you have to say. When someone follows you, it means that the person is interested to you and wants to know you better. In some pages, users have the option to “like” the page and that will give access to exclusive information and a chance to begin a conversation.

More than that, people want to hear your thoughts and opinions. If social media tasks are to be outsourced, it is similar to deceiving your followers. All they know is they are hearing from you, but in reality you have no idea about it. In the end, people will discover about such deception and this can create negative publicity about a company.

Image Credits: therealnatesmith.com

Establishing Personal Relationships

The thoughts and opinions of customers are very important, but how can you know all these? Instead of wondering about their feedback, it is best to ask them directly. When you are in social media, you have access to direct communication with your target audience.

In fact, the best strategies in social media entice fans and followers to share their opinions, ideas and thoughts. In this way, you will know exactly what customers think of the product or service.

If you outsource these tasks, you will never have the chance to establish personal relationships with your customers. Moreover, you will miss the opportunity of dealing with your target audience.
Outsourcing Takes Out the Personality

Generally, social media sites are designed to have a laid-back and relaxing layout. When outsourcing social media efforts, you may end up having formal sales pitches instead of the interesting shares.
Even providing instructions to the outsourcing team is not a guarantee that your social media page will remain to have the “personality” associated to it. Moreover, your pages may not look genuine or real.

Guest author

About the Author:

The Author is an entrepreneur and a full time freelance writer. He loves to write about Technology , career growth, Web Designing and Business.