The mobile phone empire’s market share has gone down a full 6.4% in the last year, and has steadily declined since the age of the Android and iOS has dominated everything else, including
Windows based phones. BlackBerry devices like the Q5 and the 9720 are some of the only remaining handsets among top of the market smartphones that still have full non-touch keyboards and click buttons. Though BlackBerry World, the company’s app center, is stocked with plenty of decent app options, including some from first-party designers, the feel of it remains somewhat outdated.
Is there hope in the Z30, undoubtedly the most impressive phone that BlackBerry designers have ever produced? Sure, the camera has a now-standard 8 megapixels, the display is a 5-inch Super AMOLED whopper, and BlackBerry has stepped it up with Hub, a fine new notifications and email processor.
But it will take a lot for consumers to invest £475 SIM-free into a phone they don’t believe has the same lasting power, obvious innovation, or accessory and app options and others in the same class do. The Z30 runs Blackberry 10.2, the sleekest and most useful version of the BB OS that has existed. Though it’s a big improvement on the last OS, it still lags behind comparable offerings by Apple and Android and even Windows Phone 8.
The design of the phone itself is below average, bulky, and while the screen is beautiful, what you can do on it is not as fluid and elegant as motion on the displays sporting the Droid platform or iOS 7. Battery life on the Z30, however, is outstanding. The phone may last up to a day-and-a-half or even two days while running its full features, which in smartphone land is an eternity.
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Primary motivation for a mobile phone shopper to purchase a Z30 might be if they had been on Team BlackBerry for years, and were ultimately pleased with their experience. Company loyalty is a powerful thing, and BlackBerry is certainly counting on that to create some of the purchasing market for this new phone. Sadly, that’s not enough to support a mobile phone company, all told, and we may see BlackBerry going the way of the cassette tape before too long.
Since the days when it fell short of creating the iPhone killer, BlackBerry has simply failed to create a phone that is adaptive enough to what others of its caliber are putting out into the market. Its original business and task-based smartphones were ahead of the curve, as their owners were office employees and productivity hounds.
Now, those who are pushing the constant revolution of smartphones today are everyday customers - parents, students, and workers of every class. They are not paying attention to what BlackBerry has to offer because they never have, and now there is nothing new to catch their eye that the Android or Apple platforms haven’t already thought of.
There is a plethora of things that BlackBerry succeeded in when creating the Z30 - the huge screen, much improved OS, excellent battery life and updated exterior are just what we needed. But these positive features don’t necessarily mean that the Z30 will do well, or sell much at all.
With the competition as stiff as it is, and with iPhone releasing fingerprint ID phones and Androids acting like they have the power of a desktop computer, BlackBerry hasn't made much of an explosion in the smartphone market.
Faizan Ahmad About the Author:
This article is posted by Faizan who is the Author and Founder of TechSenser. He is a Professional Blogger from India and a passionate writer about Technology, Gadgets, How-to-Guides, etc. You can connect him on Google+.