Hosting A Rebranding Event: Effective Ways To Do So

In the world of business and economics, there are a lot of risks that businessmen have to take day in day out. And one of the greatest risk that these people do is pushing through a business project in which may not have a very high chance of success.

As we all know, there are not much businesses nowadays that do not have a rival, and there will always be a 50/50 percent chance of not gaining the upper hand. But to these companies, there can be other options aside from complete closing, sometimes it just takes a little rebranding to make all the bad vibes go away.

The Essences of Rebranding

A lot of companies do rebranding all the time. Some of the typical reasons for doing so are introduction of new logos or slogan for the new company, as they previous ones may have been sending off a negative image to the public. Other companies go through the process of rebranding for the sake of attracting new customers, gearing up to go toe to toe with the competition.

And just like any kind of branding, companies need to host a rebranding event to effectively introduce and publicize their newly conceptualized product or business to the public. And with that, here are a few good ideas on how to go with hosting a re-brand activation event.

- Food Based Gathering - The easiest way to any man’s heart is through the stomach. This concept can be directly applied to companies who would want to host a brand activation event. Hosting a luncheon or a dinner buffet gathering to introduce a rebranded company or product will surely bring a positive vibe to the public

Image Credits: www.planningfactory.com

- Partnering with a Sports Team - A lot of known brands and companies have been fond of doing this technique for a big part of their business time. Because a lot of people love watching sports, partnering with a known sports team will help in the promotion of the company or product and will help quickly spread the word of your new campaign

- Trade Shows - For those who would want to focus on a specific type of people for a product rebranding event, doing it on a trade show would be a very good technique. This is also a good way of introducing the newly rebranded product without ever having to spend much on a lot of things like paying for the venue and food for the audience as trade shows would attract hundreds of people automatically.

Although the tips mentioned above can be very good ideas on hosting a brand activation event, it would not hurt a bit if you think outside the box, gather the most outrageous ideas for hosting the said event.

Remember that uniqueness is what makes a certain company or brand stick to the minds of the public. Other techniques such as passing the news by word of mouth or engaging in various social media platform promotions can greatly help in the spreading of the good news.

Kenneth Fabian

About the Author:

Kenneth Fabian, Founder & Owner of OGL Asia - a brand activation company specialising in Events, Exhibition and Design Communications since 1989. With 27 years of experience, Kenneth was able to gather the right contacts, strategies and resources to ensure an effective brand engagement.