What Are the Benefits of SIP Trunking

Faizan Ahmad
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SIP has been creating a lot of buzz recently and has been hogging the limelight at every tech meet around the world. SIP trunking is quite interesting when it comes to its uses in business communication.

Distributors, VARs, end user and also system educators need to educate themselves about the opportunities, benefits and issues pertaining to the use of this new technology in businesses. Majority of the business owners are concerned with the impact of SIP on the company’s bottom line; they want to know what their ROI on SIP. In this article, we are going to delve into the SIP trunking and its benefits.

SIP trunking is the technology that uses the Session Initiation Protocol (SIP) to create communication over the internet between the ITSP (Internet Telephony Service Provider) and customer location.

The ITSP transfers the SIP calls to a PSTN system. In the conventional telephony system, numerous copper wires were provided from the service provider to the business whereas in a SIP trunk it is only a logical connection between two points on the internet.

SIP trunking as a service is more cost effective and robust than the ISDN. Since SIP trunking is completely based on the IP telephony so you will be able to get the number flexibility that gives you a wide range of benefits that can solve several business issues.

Benefits of SIP trunking are as follows:

Flexible Numbers: This is the most prominent benefit of SIP trunking as you will be able to keep the same number even when you move office to a different location. Thus, you will be able to save money on the call forwarding and new stationary. A flexible number also means that you do not lose customers due to poor communication. Every previous customer will still be able to reach you and any advertising or marketing will still be beneficial.

Business continuity

Your business will not be affected while you are relocating to a different office because SIP trunking will achieve this without any added costs and as quickly as possible. This is a key factor as the business will be able to continue as normal.

SIP Trunking
Image Credits: www.phonesuite.com

Line rationalization

The businesses that have a multiple offices spread over a large geographical area then SIP trunking can provide the ISDN line rationalization. You also will be saved from maintaining multiple PBXs while retaining complete control on the numbers being used in your business.

Save money

ISDN calls are costly when compared with the IP call costs and at the same time you will be able to interact with the other numbers on the same network. Free calls can be made between offices and extensions.

The rental on the lines for multiple sites is also lower and at the same time you will be saved from the costs associated with call forwarding at the time of relocation. Saving money is essential to running a business with an effective bottom line and this helps you to do so.

Resilience

This is a phone service that can manage any difficult issue with ease and you will be able to enjoy 100% uptime on your telephone system. SIP trunking not only helps you to balance call loads during peak hours but they can also keep your business running during a disaster without having to opt for the expensive call forwarding during an emergency.

Voice and internet convergence

The SIP trunking working on your Ethernet can deliver premium quality data and voice service over a single line; this helps you make huge savings on your communication expenses.

 Michelle Patterson

About the Author:

Michelle Patterson has been learning and writing for TCG Blog. She loves sharing her information with the world so that small businesses phones and business owners could take advantage of these technologies.

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